J Apostrophe's underlying concept is feminine avant-garde. Their collection aims to bring harmony by collaging and mixing contradicting elements. The main concept of their collection is to bring out harmony, normally unexpected from a mix and match of elements that usually do not go well with one another.
J. Apostrophe specializes in designing bags that use the highest quality leather and with luxurious details.
Born in Korea, the Lee sisters moved abroad, Ji-seon to New York and Ji-yeon to Milan, to pursue their passion for fashion design. Sharing a dream to become a worldly renowned designer and to create a trend-setting fashion brand, they are now back together as a team.